Over a decade ago, real estate broker David Buck warned us about the dangers of using platforms like Realtor.com. In 2014, he called out misleading advertising, unclear property statuses, and lack of transparency in leasehold versus fee simple listings. Fast forward to 2025, and not only do those issues persist—they’ve multiplied.
1. Sellers May Net Less Money
Realtor.com’s parent company, News Corp, operates an ad-driven model inspired by Australia’s realestate.com.au, where sellers bear heavy marketing costs. David shares an eye-opening example of an Australian homeowner paying $30,000 out-of-pocket to advertise a single property due to a lack of MLS. If Realtor.com's model becomes dominant, U.S. sellers could face similar challenges.
2. No Merit in Realtor Recommendations
The platform connects users with Realtors based solely on ad spend, not credentials. That means you're more likely to speak with the highest bidder—not the most qualified agent. Worse yet, user data is sold to multiple Realtors, leading to a barrage of unwanted calls, emails, and texts.
3. Hawaii Loses Out
Commissions generated through Realtor.com often flow out of the local economy. As much as 30–35% of the money leaves Hawaii and goes to publicly traded News Corp, instead of staying within the community. This undermines local businesses and hurts Hawaii’s real estate ecosystem.
Final Thoughts
If you want local expertise, clear property listings, and honest guidance, skip the big-box platforms. Use local brokerages that care about your success—and your community’s well-being.